Driving has become an apathetic activity for most Americans. The result of this attitude has led to 3,287 deaths a day from auto accidents. Of these thousands of deaths, at least nine of them are the result of distracted driving. Those nine deaths are preventable, and we are dedicated to making sure everyone in Wisconsin avoids distracted driving.
Number of U.S. road traffic-related injuries and fatalities 1990-2017
Source: NHSTA
Distracted driving has become more prevalent as our technology becomes more streamlined. To raise awareness of the issue, April is nowDistracted Driving Awareness Monthto emphasize the importance of keeping your attention on the road when you drive.
The Groth Law Firm has compiled 100 facts to educate all of our clients on how they can prevent being a statistic in this epidemic. Read on:
Total number of licensed drivers in the U.S. in 2017, by state
Source: Federal Highway Administration
The Numbers Behind Distracted Driving
- Distracted driving accidents account for25%of car accident deaths.
- For deadly accidents, teenagers are the largest demographic that reports being distracted while driving.
- Distracted Driving makes up more than58%ofteen crashes.
- In2015, distracted driving resulted in391,000injuries.
- In the same year, distracted driving was indicated as a significant part of3,477trafficdeaths.
- 9 people in the U.S. are killed daily from distracted driving, according to theDepartment of Motor Vehicles.
- Distracted driving is considered a preventableepidemicin the United States.
- Because there is not a way to check for distracted driving following an accident, it’s universally understood that accidents caused by distracted driving areunder-reported.
- It takes threesecondsof taking your eyes off the road for acrashto occur.
- Carcrasheskill more teens than anything else in America.
- 16 to 19 year-olds are three times to die in a car crash compared to other age groups.
- Americans aredrivingmore, leading to more accidents and deaths.
- Distracted drivinghas been called “new drunk driving”.
- Driving distracted gets compared to drunk driving due to the same psychological pattern: drivers will drive distracted until they are caught or get in an accident.
- Distracted driving is difficult to predict and catch proactively.
- 80%of drivers confess all manners of distracted driving, like changing clothes, steering with a knee, painting nails, and shaving.
- Even though drinking and driving fatalities have decreased in teens, the number of car accident deaths has not due to distracted driving.
Driving under the influence of alcohol in U.S. persons by age 2015
Source: SAMSHA.gov
Driving under the influence of alcohol in the U.S. from 2002 to 2015*
Source: SAMSHA.gov
Types of Driver Distractions
- The NHTSA classifies three types of distracted driving. The first isvisual tasks, something as simple as looking at a billboard while driving.
- The second ismanual tasks, which require the driver to remove a hand off the wheel. Texting is the most common of these.
- The third isthe cognitive tasks.That’s when a driver’s mind wanders away from the task of driving.
Worst types of drivers according to drivers in the U.S.
Source: Expedia
Distracted Driving Contributing Factors
- Changing the volume and air conditioning in the car accounts for2%of trafficcasualtiesfrom distracted driving.
- Driving with other people in the car accounts for5%of traffic fatalities concerning distracted driving.
- When a teen drives with a passenger, the risk of them dying in a car accidentdoubles. This quintuples when there are more than three passengers in a car.
- 7%of distracted driving deaths are caused by people, objects, or events occurring outside a vehicle that pull a driver’s attention away from the road.
- Only1%of distracted driving accidents result from lighting or putting out cigarettes.
- 62% of distracted drivingresults from drivers losing mental focus on the road.
- 80%of car accidents are caused by a driver being distracted.
- 2%of distracted driving accidents are the result of eating or drinking.
- Your attention span to the road decreases by40%when you listen to music or podcasts in the car.
- 20%of drivers admit to doing their hair while driving.
- Studies show holding off a bathroom break can cause a major distraction while driving.
- Cell phone useis the second highest cause of distracted driving.14%of distracted driving fatalities come from cell phone use.
- Snacking, reading, and personal grooming all increase the chance of a collision bytwo to three times.
- Driving withkidsresults in parents taking their eyes off the road for an average of3 minutes and 22 secondsduring a 16-minute car ride. That’s more than a fifth of the trip.
- 65%ofdog ownersadmit to tending to their pets while driving.
- 53%of drivers think “infotainment” in their vehicle like touchscreen navigation is safe to use.
- While multitasking technology is not as safe as car companies market it to be.
- NHTSAsays that eating and drinking increases the likelihood of an accident by 80%.
- The most distractable foods are hot soups, sandwiches, ice cream, and french fries.
Road fatalities per 1,000,000 inhabitants in selected countries in 2017, by country
Source: OECD
Cell Phones and Distracted Driving
- It is estimated660,000 driversuse cell phones while driving duringdaylight hours.
- Reading a text causes drivers, on average, to take their eyes off the road for5 seconds. If you are driving at 55 miles per hour, that means that drivers move around the length of afootball fieldwith their eyes closed in five seconds.
- Cell phone uses when driving leads to1.6 million crashesannually.
- Texting while driving is6 timesas deadly than driving while drunk.
- 25% ofcar accidents are the result of cell phone usage.
- 11 teens die from texting and driving everyday.
- While94%of teen drivers acknowledge the dangers of texting and driving, only35%of those polled admitted to texting and driving.
- The CDC reports teens who reported to texting and driving frequently also proved to be more likely to ride with a driver who is drunk, more likely to drive drunk, and less likely to wear a seatbelt.
- 25% of teens admit to answering a textevery timethey drive.
- One-fifth of teensandone-tenth of parentsadmit to having stretched-out texting conversations when driving.
- An Everquote survey observed that 96% of respondents cited themselves as a safe driver, yet 56% of respondents confessed to using a phone while driving.(Fortune)
- TheNew York Timescites apps as a chief reason behind the increase of distracted driving.
- Texting and driving results in400%more timewith a driver’s eyes away from the road.
- Texting and driving increase the likelihood of an accident by23 times.
- 77%of adults and55%of teen drivers think they canmanage to textwhile driving successfully.
- AnNHTSA surveyrevealed only 20% of teenagers believe texting impacts their driving performance.
- Teens that text and drive will cross over lanes10%of their totaldrive time.
- AUniversity of Utah studyfound the reaction time of a teenager using a cell phone is comparable to that of a 70-year-old woman who is not using a phone.
- 82%of teenagers have a cell phone.52%of these kids admit to talking on the phone while driving and32%text while driving.
- A “fear of missing out” or “FOMO” is considered to be one of the reasons for texting and driving. FOMO is the anxiety caused by missing an exciting or interesting event, leading to people using their phones while driving.
- 28%admit if they’re afraid ofmissing somethingimportant when driving, so they will use their phone as a result.
- Drivers who talk on the phone are2.2 timesmore likelyto be in a car accident.
- Drivers are12.2 timesmore likely to be ina car accident while dialing a phone.
- 43%ofdriversadmit to texting and driving to stay connected with friends and family.
- According to a CBS survey, 33% of respondents admitted to using a phone while driving.
- 27%ofrespondentsadmitted to texting and driving because they feel there’s an expectation of responding immediately.
- 8%of people surveyed by Consumer Reports revealed they watch videos on their phone when driving.(Consumer Reports)
- Distracted driving and hands-free driving are the same things.
- Ahands-free devicecan keep you distracted for at least 27 seconds after you use it.
Share of U.S. respondents using their smartphone while driving in 2015
Source: Statista Report
U.S. adults who use in-car voice assistants by frequency 2018
Source: VoiceBot
The Science Behind Distracted Driving
- David Greenfield, Founder of the Center for Internet and Technology Addiction,citedthe addictive nature of smartphones as a cause of distracted driving.
- Our brains naturally react to the alerts our phones give us that signal a push notification, making it more difficult to withstand the urge to use your phone while driving.
- An incoming text or notification results in an increase ofdopamine, which is a hormone that results in a feeling of arousal, leading to a need to check your phone, even if doing so will deliberately put you at risk.
- CNNindicates experts compare the pleasure that arises from using a smartphone to that felt while eating, drinking, or sex.
- Every time you operate a phone while driving without consequence, it reinforces the idea it’s safe to continue doing.
Distracted Driving Laws
- While many states are passing laws against texting and driving, their effectiveness needs further study.(CDC)
- 15 states and D.C. havebanneddrivers from using phones as of June 2017.
- As of June 2017, 47 states and D.C. haveoutlawedtexting and driving.
- Many states have selected progressive driver licensing regularities for teenagers to alleviate the risk of distracted driving.
Distracted Driving Consequences
- There is a variety of consequences connected with distracted driving, death being the worst.
- Another possible consequence of distracted driving is being ticketed or fined.
- If an accident happens as a result of distracted driving and other people involved are killed or injured, more severe criminal charges could come for you.
- Accidents caused by distracted driving can result in higher insurance premiums.
- In 2012, aMassachusetts teenserved a year in jail as the result of a texting and driving fatality.
- In 2016, a 17-year-old inAnchorage, Alaska spent a year in prison after killing a mother of two in a distracted-driving accident.
- The average fine for a first-time texting and driving offense is$100.
- In Alaska, texting and driving can result in a potential$10,000fine.
- In recent years, there is a debate over whether or not cell phone providers can be held liable in cases against distracted driving that involve cell phones.
- Suits againstApplehave been filed involving car accidents where FaceTime was the cause of distracted driving.
- In 2011, aCalifornia womanwas sent to prison for six years after killing a 23-year-old driver while texting and driving.
Number of traffic-related fatalities in the United States 1975-2017
Source: NHTSA
U.S. motor vehicle crashes – total number of injured persons 1990-2017
Source: NHTSA
Distracted Driving Campaigns
- AT&T’s “It Can Wait” campaign is one of many national campaigns to prevent texting and driving.
- AnAT&T studyshowed that many cell phone users communicate with an average of five people per day.81%of people studied admitted they would reduce or stop using their phone while driving if asked so by one of their “top five”.
- 70% of those surveyed noted they would download an app to block smartphone notifications if one of their “top five” told them to.
- The Huffington Post reported there was a visible increase in demands for business presentations that asked employees to take a pledge to not drive distracted. (Huffington Post)
- Automotive and tech companies are working to develop technology to decrease distracted driving.
- Newer vehicles have advanced safety features, such as automatic emergency braking and lane-keeping assistant.
- NHTSA strives to decrease distracted driving by instructing people about the dangers.
- TheEnd Distracted Driving Campaign (End DD)has700 volunteerspeakers who educate people all across the country.
- In 2009, the U.S. Department of Transportation began a campaign to raise awareness about distracted driving.
- Massive media campaigns have been started across the company for many years to decrease distracted driving.
- Research shows younger drivers find distracted driving to be a “selfish” act.
- The Road to Zeroinitiative was created with the purpose to eradicate traffic deaths by 2050.