37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (2024)

For millennials, the rise of teen dramas was as a cultural movement separated into two camps: The O.C. obsessives and Gossip Girl fanatics.

Both of the Josh Schwartz-created masterpieces were known for producing some of the most iconic fashion of 2000s television, and there’s no denying that their ensembles, particularly Gossip Girl, are still frothed over today.

Whether you were a Serena savant or a dedicated follower of Queen B—or perhaps an avid defender of Vanessa—there’s no denying that Blair Waldorf’s wardrobe is still just as memorable as it was nine years ago.

A mix of preppy-meets-glam, Blair’s ode to jaw-dropping gowns, statement coats and perfectly primped Constance school uniforms are still being emulated to this day, just ask Emily In Paris.

Now, with the Gossip Girl reboot hot on our heels, it only makes sense that we sift through Blair’s most memorable fashion moments and whet the appetite of fashion savants with couture treats from the decade past.

BLAIR WALDORF’S BEST FASHION MOMENTS IN ‘GOSSIP GIRL’

Below, we’ve rounded up 37 of Blair Waldorf’s most memorable fashion moments we’d still wear today.

01:05

Fashion News

October 28, 2020

Sorry, ‘Emily In Paris’ But Blair Waldorf Wore It First (And Better)

BySukriti Wahi

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (2)

First of all, who could forget her sky blue Elie Saab wedding dress, complete with a diamond branch headband? We certainly could never.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (3)

Blair’s periwinkle blue, backless dress with crimson belt would make anyone want to partake in a spontaneous photoshoot all around New York.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (4)

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Pictured here: Blair’s dedication to a print-on-print uniform, right on time to send Georgina to reform school. After all, she’s the “crazy b–tch around here”.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (5)

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Her Parisian polka-dot moment, perfect for a meet-cute with Prince Louis.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (7)

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Her homage to red continues, with a bright red bow, school blazer, oversized tie, striped shirt and white knitted stockings.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (8)

Post-scandal school dressing never looked so European thanks to her periwinkle coat with gathered shoulders, matching scarf, nautical handbag and oversized sunglasses.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (9)

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Her stunning crimson red, ruffled gown paired perfectly with a matching Harry Winston choker and a train station encounter with the now-French Chuck Bass.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (10)

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Her black, floor length gown with a heavily embellished bodice.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (11)

Her and Serena’s rendezvous in Paris, complete with a two-print dress and turquoise beret.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (12)

A ‘failed to get into Yale’ look complete with an ivory chiffon blouse with black lace detailing, matching black ribbon bow, martini and a suspicious Carter Baizen.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (13)

Celebrating Lily and Bart Bass’ wedding, her Collette Dinnigan pink and green floral balloon-hem dress with large flower detail is still the apple of our eye.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (14)

A matching tartan poncho and mini skirt, white tights and matching beret perfect for tripping over your father’s partner, Roman.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (15)

Adding to her collection of print-on-print moments with a tartan and striped school uniform and red tartan headband.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (16)

Her summer school uniform complete with frilled white blouse, black pencil skirt, peep toe heels, scarf with a matching crimson handbag and headband.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (17)

Celebrating the launch of Chuck’s speakeasy, she paid homage to the ’20s in a silver flapper dress, an oversized black beaded necklace and matching gloves with perfect finger waves.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (18)

Rekindling her friendship with Serena, she wore a black, white and pink summer dress, paired with matching black shoulder bag and a ’60s style white headband.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (19)

A saint or a sinner? Blair opted for a more devilish option, thanks to her blood-red and black lace lingerie set, with black lace tights.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (20)

Her figure-hugging white dress with matching accessories may have been perfect for the White Party, but it left Chuck at a loss for three words and eight letters.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (21)

Always a debutante, Blair sported this silver floor length number, complete with oversized bow, matching gloves, and yes, the same necklace that Chuck gifted her for her sixteenth birthday.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (22)

Yet another ode to Arygle knitwear, but this time with a cape jacket, crimson handbag, bowling-style footwear and a SideKick playing Flo Rida to successfully traumatise Nelly Yuki.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (23)

A nautical themed moment, all eyes were on Blair when she sported a figure-hugging black-and-white strapless dress with a cream cardigan, boat-themed pearls and the will to destroy her reputation one Manhattan socialite at a time.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (24)

A look that transcends time, her V-neck frilled blouse and black mini skirt to celebrate her 21st birthday—and a surprise visit by Cindy Lauper—was one of her most chic.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (25)

While she certainly visited Chuck at The Empire Hotel too many times to count, her black-and-white houndstooth blouse—complete with a puss* bow—and her mid-length pencil skirt was one of her best.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (26)

Yet another one of Serena and Blair’s most memorable parades through Paris was Queen B’s earth-toned mini dress with floral detailing and a burnt orange, animal skin handbag.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (27)

While this Thanksgiving may have ended in a missing father and a French fry lunch in Brooklyn, her frilled boat neck, lace dress with matching sleeve and hem is timeless.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (28)

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The ‘Must Tell The Lord I’m Into Chuck’ Hamptons summer dress.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (29)

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One of her many classic Constance Billard school uniforms.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (30)

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Her first day of post-graduate work look.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (31)

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Her signature crimson red tights, perfect for Cotillion practice.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (32)

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Her ode to preppy, Argyle vests and soon-to-be manipulation.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (33)

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Her eccentric take on school appropriate dressing with a canary yellow coat, matching belt and bright red tights.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (34)

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Her season of lime green outerwear to symbolise her summer of love with Chuck.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (35)

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Her form-fitting knit dress adorned with stripes in contrasting colours of blue, black and white.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (36)

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Yet another moment in green outwear, this time to (almost) become engaged to Chuck.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (37)

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Her sudden love for draped shoulders was evident with this cream, floor length gown complete with silver, metallic roses.

37 Of Blair Waldorf's Most Iconic Fashion Moments On 'Gossip Girl' (38)

A chic ensemble complete with deep khaki floor length dress with a low V-neck, abstract floral imagery and statement necklace.

ProfileDiandra Malivindi

Diandra Malivindi was the Digital Beauty Writer for ELLE and marie claire Australia.

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